< > W488 - Milupa - http://www.milupa.co.uk/

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Organisation Reference

Milupa

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Notes

This information has been taken directly from the "Milupa" website:

From a small family business founded in 1921 in Friedrichsdorf, Germany, Milupa has grown to become a world leader in infant nutrition.

The company was founded by Emil Pauly, a descendent of early eighteenth century French immigrants to Germany.

The business was originally established as a producer of high-class confectionery and biscuits and soon became renowned in the Friedrichsdorf area for the outstanding quality and superb taste of the products they produced.

Milupa is born
In 1930, Emil decided that his now expanding business needed a new name. The name chosen was Milupa, created by Emil using the last three letters of his first name and combining them with the first three letters of his second name, Pauly. However, Emil didn't like the immediate result, 'Milpau', so he remixed the 'ingredients' until he was happy and the famous Milupa name was born.

Babyfeeding
Building on the success of the baking business, the Pauly family identified a need for quality infant foods and in 1933 began to develop these products. These were initially cereal-based meals and were the first Milupa babymeal products.

The same approach to quality that had made the Pauly family bakery so successful was transferred to the Milupa babyfeeding business and the products were a huge success. Within twenty years, Milupa was the number-one babyfeeding company in Germany, with a growing reputation throughout the world for research into infant nutrition.

Building on this success, Milupa began a long term programme of research into the composition of breastmilk in 1954, with the aim of producing a formula milk as close as possible to breastmilk, for those mothers who chose not to breastfeed. This resulted in Milupa launching its first infant formula milk in Europe in 1964 called 'Milumil'.

Milupa in the UK
Milumil first went on sale in the UK in 1983. It is one of the most respected brands in the UK infant milk market.
Dates Referenced February 2004
Contact Details Milupa
White Horse Business Park
Trowbridge
WILTS
BA14 0XB
UK

Careline: 08457 623 628 
Healthcare professionals Helpline : 08457 623 676

Website Address

http://www.milupa.co.uk/

Email

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