To provide a healthier, happier lifestyle for pets and their
owners through world class nutrition.
The PetAg® product line of carefully developed pet nutrition and
health conscious products contains many leading brands, from
scientifically balanced neonatal milk replacers like Esbilac®, to
playful Pink Parrot® bird toys that provide healthy exercise. Our
products cover a wide range of animals throughout every stage of the
life cycle, each with the same focus: To enrich and prolong the lives
For over 70 years, PetAg products have helped millions of pets and
their owners give their pets the nutrition they need and the attention
they deserve. We have discovered hundreds of ways to improve the
health, vitality and happiness of animals all over the world. Quality
Assurance is a way of life at PetAg and we have built our reputation
in the pet industry by offering only the highest quality products.
The following are examples of how our products meet the
ever-changing needs of our customers and their owners.
The Zoologic® Milk Matrix line is an entire system of finely-tuned
milk replacement products that can be mixed and matched to replicate
mother's milk for nearly every species of wildlife or mammal.
Nutritionists, veterinarians, zookeepers and wildlife rehabilitators
around the world have successfully integrated Zoologic® Milk Matrix
into their feeding programs resulting in [healthier and happier
For years, animal producers of poultry, swine and cattle worldwide
have sought to profitably increase production. In addition, there is
growing demand for products that contain no drugs or antibiotics.
Using our feed supplements, Fermacto® and Bospro®, animal's start
onto feed faster resulting in better flock/herd uniformity, production
efficiencies, and overall health. These products are all-natural and
contain no drugs or antibiotics.
Our Rawhide Brand® Dog Chews are a perennial favorite of dogs and
dog owners. Rawhide Brand® Dog Chews provide variety, innovative
patented processes, flavors, shapes and sizes. These high quality,
healthy products use only USA beef hides, making Rawhide Brand one of
the most popular dog chews. Pet owners stay loyal to Rawhide Brand
because they know it is the safest and longest lasting dog chew.
2003 marks the debut of VIVE™ Nutrition Bars for dogs, cats and
horses. Convenient to feed, and packed with nutrition, these
individually wrapped bars are the first complete line of bars designed
to supplement an animal's diet with enhancing nutrients. Used as part
of a post-operative recovery program or as a healthful alternative to
some treats VIVE Nutrition Bars ensure your animal is getting all the
nutrients they need.
We are committed to the improvement of pet health care and will
consistently develop products supported by science, nutrition and
research. It is a formula that keeps us one paw-print ahead of the
PetAg has been producing successful companion animal products for
over 70 years.
Founded in the 1930's as a division of Borden, Inc., PetAg invented
the category of neonatal nutrition. Our first product, Esbilac®, a
milk replacement powder, became the world's first commercially
prepared, nutritionally balanced formula for feeding puppies. By the
end of the 1950's, many dogs and their owners had grown up with the
In the early 1960's PetAg introduced Esbilac in a ready to feed
liquid form, which provided added convenience to the emerging new
breed of consumer.
Soon after, we developed two equine products - Foal-Lac®, a
balanced milk replacement for foals, and our powdered Mirra-Coat®
skin and coat nutritional supplement. These offerings, the first of
their kind, became the cornerstone of our equine line.
In the mid 1960's, we replicated the long-running success of
Esbilac with KMR®. Another first in the industry, this milk replacer
for kittens was an immediate success.
In 1986, PetAg began a new chapter in its history as a separate
company independent of Borden. At that point it expanded into new
markets both domestically and internationally, and began to make
strategic acquisitions. In 1991 we acquired Rawhide Brand®, a leading
line of dog chews. Then in 1995, we purchased Pink Parrot's®
innovative line of bird toys and in 1999 we added Doggy Giggles™
vibrantly colored and durable exercise dog toys.
Seven decades of success do not happen by accident. They are a
direct result of three PetAg priorities: · Offering innovative
nutritional and health oriented products of the highest quality; ·
Serving customers efficiently. We nurture our close relationships with
wholesalers, retailers and pet owners around the world; · Dedicated
employees that are committed to innovation and service
Many of our employees have been with the company for over 25 years
and 90% have been with the company for five years or more. We offer a
motivating and challenging environment for each employee.
Our manufacturing as well as product research and development are
conducted out of our 60,000 square feet of manufacturing space and
Quality Control Lab located in Hampshire, Illinois. We have been
serving our customers from this location, a northwest suburb of
Chicago, for over 50 years.
The Hampshire facility houses PetAg's technical services
department, which manages the Consumer Care Hotline and the PetAg
Breeders Club. Our trained technicians are on hand to answer questions
related to the care and feeding of orphan animals as well as concerns
and questions about the full line of PetAg products.
We also coordinate our work with local and world-renowned
veterinarians on product development initiatives from Hampshire.